Singapore, October 21, 2026
Singapore police have warned the public about a growing online scam involving fake websites pretending to belong to SIMBA, a telecommunications company. Since March 2026, at least 62 cases have been reported, with victims losing a total of more than S$83,000.
The scam targets people who want to top up their mobile phone accounts. When users search Google for SIMBA top-up services, they may see fake websites among the first results. These websites can look similar to the real website, making it difficult for people to recognise the difference.
How does the scam work?
The process often begins when someone searches online for a way to add credit to their mobile phone account. They may click on a sponsored search result because it appears at the top of the page and looks trustworthy.
However, the website may be controlled by scammers rather than the actual company.
After entering the fake website, users may be asked to provide their mobile phone number, bank card details and other personal information. They may also be asked to approve a banking transaction or enter a one-time password, commonly known as an OTP.
Once scammers obtain this information, they may use it to carry out unauthorised transactions. In many cases, victims only realise something is wrong after noticing unexpected charges on their bank cards.
Why are fake websites difficult to identify?
Online scams are becoming more convincing. Fraudsters can copy a company's logo, colours, website design and other details to make a fake page appear genuine.
Some fake websites also appear in sponsored search results. Many people assume that the first result on Google must be safe, but this is not always true.
Scammers may use website addresses that look similar to the real address, with extra words or unfamiliar endings. A person who is in a hurry may not notice these small differences.
This is why internet users should not rely only on how a website looks or where it appears in search results. Checking the website address carefully is an important step in staying safe online.
How can people protect themselves?
The Singapore police have advised the public to check website addresses before entering personal or banking information.
For SIMBA top-ups, users should visit the official website directly at https://topup.simba.sg rather than clicking on unfamiliar search results.
People should also avoid sharing their passwords, banking details or OTPs with unverified websites or individuals. Enabling two-factor authentication, setting transaction limits and using available banking security features can provide additional protection.
Anyone who suspects that they have been scammed should contact their bank immediately to report the incident and request that suspicious transactions be blocked. They should also make a police report.
People who need advice about a possible scam can contact Singapore's 24-hour ScamShield Helpline at 1799.
A reminder for everyone
Online services have made daily life more convenient, but they have also created new opportunities for criminals. A simple task, such as topping up a mobile phone, can become risky if people visit the wrong website.
The best protection is to slow down, check the details and avoid sharing sensitive information unless the website is verified.
Being careful online does not mean avoiding technology. It means learning how to use it safely. By staying alert and sharing scam warnings with family and friends, people can help protect themselves and their communities from online crime.
Source: Channel NewsAsia, “Fake SIMBA websites used in phishing scams; at least 62 cases since March.” October 21, 2026.
